Challenge yourself for the New Year and every year thereafter to do more than complain about the absence of economical power amongst Black people in our communities.
I don't want to condemn the lack of consciousness and ignorance that is prevalent in the community. Most people go through life seeking the easiest way to make it through their lives on a day by day basis. Often-times consumers purchase products based how easy it is to obtain them, the products price and the marketing appeal of the product.
When it comes to Black haircare many consumers will also get confused and purchase products that features Black models who appeal to the desired condition they would like their hair to reflect. These models create a glitch in the mind because they send an ENERGY that the product is a Black product for Black haircare. While the product might be designed for Black haircare, one must remember 9 out of 10 times, if the product is in a non-Black owed beauty supply store, the product was not created by a Black person*. People have the consciousness to look for products that have certain ingredients they deem necessary for their beauty needs, but there is a major link missing.
99 percent of the time the answer is "No". We have an uncanny habit and tendency to make others rich by giving them money that could help strengthen ourselves. Picture yourself standing on the rooftop of a high-rise building and throwing money into the air. Or better yet picture yourself taking a handful of money and flushing it down the toilet. This represents the ENERGY of how many Black people engage in their spending habits.
